About me:

Developing businesses and the people behind them

I bring 30 years of experience in sales, export, business development, trade marketing and category management.

My career spans international companies such as Duracell, Kimberly-Clark and Plzeňský Prazdroj, as well as entrepreneurial and family-owned businesses including For Baby, Nanosun and SIKO.

I understand both the structure of a multinational organisation and the practical needs of an owner-led business. I connect commercial strategy with everyday execution, clear responsibilities and measurable progress.

I believe in open communication, strong relationships and growth that makes financial sense.

My experience in practice

Business development & market entry
Supporting start-ups, developing go-to-market strategies, launching products and securing new retail listings.

Category & brand development
Managing categories, optimising assortments and improving brand and product visibility.

Commercial planning & profitability
Building short- and long-term sales plans, forecasting product demand and identifying opportunities to reduce costs.

Training & marketing execution
Helping teams and business partners understand categories and brands, and turning marketing plans into action.